Wednesday, January 6, 2010

Sportech to relaunch football pools in tabloids

Deepak Jain Wed, Jan 06 10 02:29 PM

British sports betting games the football pools and Spot the Ball will be revived in the redtop newspapers after gaming business Sportech signed a new deal with Trinity Mirror.

Sportech, which currently operates the pools online and via newsagents, betting shops Ladbrokes, and a network of home visitor collectors, said on Wednesday it would reintroduce the game in the national Daily Mirror from January.

"Many of the readers of The Daily Mirror will have played, or known, the Classic Football Pools and Spot the Ball in the past, and we are pleased to be able to introduce these traditional games," said Sportech CEO Ian Penrose.

The pools is a game where players guess the outcome of football matches, scoring points for draws, while in Spot the Ball players guess the location of the ball from a stock photo with the ball erased.

The original pools operator, Littlewoods, was formed in 1923 and bought by Sportech in 2000.

Sportech shares were up 1.8 percent at 57.8 pence at 08:06 GMT.





Source: Web Search

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