Published>Wed, Nov 24 10 11:18 AM
Callaway, the company that sells its golf accessories in more than 100 countries, has planned to open exclusive stories in Chandigarh and Delhi by March and eight more stores across country in next three years.
The company has formed Callaway Golf India?a fully owned subsidiary of Callaway Golf Company, California?to expand operations this side. Callaway Golf has 1,300 golf equipment patents in US and 3,000 worldwide.
Vivek Mehta, country head and general manager, Callaway Golf India, told FE here on Monday that the multi-product stores would have golf equipment, golf shoes, bags, eye wear, apparels and watches. These stores would be opened before March 2011. We target to open atleast ten exclusive Callaway stores in the country within next three years, he said. All these stores would be unisex life style stores with a special portfolio for teenagers.
"Golf equipment market in India was a meager Rs 35-crore market but it is growing at over 30% as golf was gaining in popularity and had been included in 2016 Rio Olympics", Mehta said. However, globally the market was of the size of $ 7.5 billion. He said in US almost 10% people played golf but in India, the sport was confined to not even point one per cent of total population of over a billion as the number of those playing golf was less than a lakh. He said lack of infrastructure was hitting golf as there are only 200 golf courses in the country, of which more than 100 owned by the Army. He said when taking up golf, people always go for quality equipment. It was here that Callaway finds a good opportunity to grow.
The Indian arm of the US golf equipment major on Monday entered a three-year agreement with Chandigarh Golf Association to grow the game. The agreement aims to provide access to Callaway Golf's premium equipment. Chandigarh is considered a nursery for golf and arrangement with CGA would give push to golf in the northern region. The company has already entered into a similar agreement with Karnataka Golf Association and DLF Golf, Gurgaon in Haryana.
Jagdeep Singh Cheema, president, Chandigarh Golf Association, told FE that Chandigarh has seen the success of Jeev Milkha Singh and this partnership would nurture junior talent of the region and would develop more golf champions in future.
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