Nike launches new Woods advt with dead father

Published Thu, Apr 08 10 09:40 PM

Betwa Sharma New York, Apr 8 (PTI) As fallen golfer Tiger Woods tees off at the Masters, Nike has released a new advertisement that features the voice of his dead father, Earl Woods. "Tiger, I am more prone to be inquisitive, to promote discussion," Earl Woods says. "I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?" While the father is speaking, the son stares out of the television box from a black and white background making the effect slightly strange as well as courting some controversy. Woods appears to be listening attentively. The trademark Nike ''swoosh'' can be seen on his sweater and cap. Some viewers felt it was too soon for Woods to be back in a commercial and in very bad taste while others found it to be very thoughtful. "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father," Nike said in a statement. Woods will be playing at the Masters in Augusta, Georgia after a five months break following a sex scandal. Shocking details of his private life have received worldwide attention with several of the golfer''s mistresses coming forward to provide information about his infidelity. The cover-up was busted after his wife Elin found out about his extra-marital affair with, Rachel Uchitel, a New York party planner, which led to an argument and accident on Nov 27 when Woods crashed his SUV outside his Florida mansion sustaining minor injuries. Woods spent 45 days in rehab and recently spoke of continuing his treatment. Speaking to a roomful of his friends and colleagues for 14 minutes in February, Woods apologised for his behavior, asked the media to back off from his private life, and revealed that he would use Buddhism to get his life back on track. Despite the controversy, Woods remains a favorite at the Masters. Speaking to reporters this week, the golfer noted that he felt good about playing since he was no longer preoccupied with lying and covering his tracks. His wife Elin will not be attending the tournament. "I would have been more centred, more balanced and that''s where I am headed toward and what I''m working towards each and everyday," the golfer said. "I meditate religiously again like I used to...I go back to my roots and Buddhism with my mom," he added. At a parallel conference, porn star Josyln James said, "He is a big fat liar. He is not honest. After the birth of his daughter he was with me 10 days later." PTI BS AY

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